Methodology: We reviewed all PLS-SEM studies published in six SSCI-indexed hospitality management journals between 20. As PLS-SEM in hospitality research is still in an early stage of development, critically examining its use holds considerable promise in order to counteract misapplications which otherwise might reinforce over time. We systematically examine how PLS-SEM has been applied in major hospitality research journals with the aim of providing important guidance and, if necessary, opportunities for realignment in future applications. While for many researchers, SEM is equivalent to carrying out covariance-based SEM, recent research advocates the use of partial least squares structural equation modeling (PLS-SEM) as an attractive alternative. STRUCTURED ABSTRACT Purpose: Structural equation modeling (SEM) depicts one of the most salient research methods across a variety of disciplines, including hospitality management.
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